From Edmunds InsideLine: DETROIT — Lexus has never been shy about mimicking its competition. And its most recent form of flattery is the introduction of its "F" performance sub-brand. The first salvo is the 416-horsepower IS-F sedan, a direct competitor for compact German sport sedans such as the Audi S4/RS4, BMW M3 and Mercedes-Benz C63 AMG. Following BMW and Audi's lead, Lexus could produce an F version of its recently unveiled 2010 IS convertible.
True, IS-F sedans aren't exactly flying off of dealer lots; the company has sold 445 from January of this year through June 5. But it has been critically well received and buyers have shown a willingness to pay full price for them. What Lexus is most closely focused on, no doubt, is how direct competitor/inspiration BMW is doing with its M3 convertible.
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