AR Rewind #6 - Audi R8 Targa

Rewind: This is the sixth in a series of posts where I dive into detail of the work completed for Edmunds InsideLine engagements.

Creative Brief: Hot on the heels of the Audi S5 convertible Scott Oldham and I reviewed ideas for either an R8 convertible or targa coupe. We settled on a targa top due to the mechanics of a mid-engine super car. Photos of the real car were taken with the windows down in the Edmunds backlot which I then blended with bits and pieces from a Lotus Elise and a Saab 9-3 convertible.

Execution Highlights - Front

• Donor convertible pieces came Lotus Elise and Saab 9-3 convertible
• Blended in photo of the car interior with the windows down
• Removed the roof interior from view in the front windshield

Execution Highlights - Rear

• Donor convertible pieces came Lotus Elise and Saab 9-3 convertible
• Blended in photo of the car interior with the windows down
• Custom brushing to fill in the background

Final Thoughts: This was my favorite work for Edmunds to date. It really came together once I filled in the background elements where the coupe roof was prior. Even though Audi eventually went with a full convertible, I bet this would have nailed the look if they had gone offered a targa version.

Original Blog Link: Raise the Roof: Audi R8 Targa

Raise the Roof: Audi R8 Targa

From Edmunds InsideLine: SANTA MONICA, California — With the launch of the elusive 2008 Audi R8 coupe in full swing and a high-powered V10 model on the way shortly, it's no surprise that an open-top model is in the works for 2009.

In order to preserve the Audi R8's superior handling characteristics, expect the future open-air R8 to use a removable targa top instead of a full convertible like the Lamborghini Gallardo Spyder.

Click here to view this article.

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UPDATE: The link to this article no longer exists as Edmunds' Inside Line was discontinued in 2013. You can still view the original article via the Wayback Machine.

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